Which criterias must be met in order to consider an influencer marketing campaign successful?
Do you remember the traditional 4P’s which later transformed into 7P’s – Product, Place, Price, Positioning, Process, People and Packaging? Those are old news. Now think about the 4 E’s- Engagement, Exclusivity, Emotion and Experience. Besides a high ROI, which is quite challenging to asses, creativity places an important role. When the product or service is not sexy, then many advertisers/influencers tend to put on some bikini and pose, but I believe that you can do better than that, am I right? It’s indeed a tricky strategy, but that would attract more attention towards you rather to the product or service, so think twice! Telling a story with emotional appeal or offering some knowledge is recommended because INFORMATION IS POWER.
Below, I will list a few brands that managed to maximize their branding through Social Media by bringing several influencers on board.
Pinterest is as well a marketers paradise, with 250 million active users and brands such as IKEA, GUESS, Levi’s understood that and collaborated with interior designer and model influencers. It is amazing how much diversity a marketing campaign can encompass and I believe this is just the beginning, having in mind the 4 E’s mentioned in this article.
Thank you for this overview. I enjoyed reading that blog. I think influencer marketing is so important these days and it will be even more important for marketing in the future. Which brand would you personally love to work with as an influencer?
I couldn’t agree more with you. Regarding the question, I think it’s quite hard for me to choose out of a sea of brands. Travelling agencies might be very tempting. I would love to work more with fashion brands, but not necessarily the big whales, but fair-traded ones. Also, now that I am more and more passionate of interior design, I wouldn’t mind to collaborate on that side too. However,any brand that might be, I want to be in a strong connection with.