Must Know about Influencer Marketing

Once you have followed rigorously the steps mentioned in the other articles, you might be curious of knowing on which platforms you can exploit your work and be rewarded for that, whether it involves cash or products/ services. First of all, let’s outline that there are 2 types of collaborations: barter and paid. But which […]

The title says it all. Both brands and influencers have an obligation of behaving responsibly to their potential customers, but no one is perfect and mistakes are sometimes unavoidable. The internet has made distances shorter and information quicker to be accessed, therefore when these mistakes happen, the price paid often involves lawsuits, decreases in sales, […]

Which criterias must be met in order to consider an influencer marketing campaign successful? Do you remember the traditional 4P’s which later transformed into 7P’s – Product, Place, Price, Positioning, Process, People and Packaging? Those are old news. Now think about the 4 E’s- Engagement, Exclusivity, Emotion and Experience. Besides a high ROI, which is […]

If you have been reading the other posts, then CONGRATULATIONS, you are halfaway done, in what your transformation of becoming an influencer is concerned. Before falling in the trap of obtaining unreal engagement and furthermore using the ‘Follow-Unfollow strategy’, thus not being able to create a community, you would better be aware of avoiding the […]

I can’t state enough why content planning, mentioned as consistency and furthermore authenticity play key roles in becoming a successful influencer. I know that planning what you should post might give you a headache, but consistently showing up in your audience’s feed is the key to engaging them on the social platforms. No matter on […]

I have been mentioning about the importance of having media kit to every person who asked me ‘How can I collaborate with brands?’ , but I never thought of writing it down. Let’s suppose that you have in mind what is needed to become an influencer (niche, visuals, which I suggested in this article or […]

 According to Adweek, social media influencer market set to be worth more than $10 billion by 2020 due to the existence of Celebrities, Mega, Macro, Mid-tier, Micro and Nano. But what does each type of influencer involve? To understand this better, I will list below some accounts, which have potential to increase brand awareness, customer loyalty, […]

Whether you are a small brand or an ‘influencer wanna be’, I will share the main ingredients for the secret recipe of becoming an influencer, a term that has gained throughout the steady growth over the past 5-10 years, positive and negative conotations. Influencer Marketing Hub defined an influencer as someone who has: the power […]

Healthier lifestyle

what is special about rioja wines

Saber quién eres-Rioja

If I was to ask you' Do you know who you are?', 'What makes you special?',would you be able to give me an answer?Neither would I. You might see me as a confident person, but in reality I have many flaws, that I am working on. Often, spending…
what to bake for christmas

Easy Christmas baking ideas

Christmas is knocking at the door and we are all searching for easy baking ideas, so we can impress our guests, but also have fun.  Grab your friend or mother and get in the mood to start baking for Christmas, while being creative in the kitchen.…

Chinese chicken in your kitchen

It's Sunday and you don't know what to cook? I have THE SOLUTION as I have a strong affinity for cooking and...eating. The talent isn't heritage from my parents, even though dad inspired me about this recipe. The human need for eating helped…

Internationally minded

Cerasela Bortos-glamthug, the perks of living in zurich

The perks of living in Zurich

Hey! I hope you are having a great start into the week and I hope you have been waiting impatiently to bring back to life my blog. When I started writing on this blog 6 years ago, I wanted to have it as a diary, where I can reveal special…

Reasons to love Zurich

As you might know I moved to Zürich for 3 months AT LEAST, that's why I included on my Instagram profile 'New in Zurich'.          Long story short WHY The power of love dragged me here I am seeking job opportunities or planning…
zulu the color run, color run aarhus, the color run danmark, events in aarhus

Zulu The Color Run Aarhus

They say Sundays are for laying in bed, watching a movie and eating junk food. I disagree, especially that this Sunday the 22nd of May will be Zulu The Color Run Aarhus. The event has been present since 2012. It became so popular that the…

Thirsty for travelling

visit italian part of switzerland, my ascona locarno, bloggers trip in switzerland
UNESCO World Heritage Site Bern
what to do in basel blog
discover palma capital


what to do in zurich, visit zurich blog, lifestyle blogger,glamthug blog
zulu the color run, color run aarhus,color run danmark, glamthug blog,events in aarhus, photos color run denmark
the atomium in brussels, what to visit in brussels, glamthug blog, trip in brussels blog, 10 reasons to love Brussels