I have been mentioning about the importance of having media kit to every person who asked me ‘How can I collaborate with brands?’ , but I never thought of writing it down. Let’s suppose that you have in mind what is needed to become an influencer (niche, visuals, which I suggested in this article or in a more funny version on Tik Tok), but attracting brands still remains your weakest point.
When you apply to a job, you need a CV and a Cover Letter, so the employer is aware of your experience, personality and skills, so that he sees you as a potential candidate The same thing goes with a Media Kit, which has the purpose of showcasing your previous works, present your interests and additionaly your statistics and expectations, no matter your size.
What is a media kit?
According to Investopedia:
A media kit is a package of information, assembled by a company, to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and/or saving time, by eliminating the need for a company’s employees to repeatedly answer the same questions.
In shorter words, a media kit is a document that describes you and your activity and it is used when you want to reach out to brands and PR agencies
What should a media kit contain?
- About me: write 4-5 lines about you that will awake the interest of the brand or PR agency of working with you.
- Include your Social Medias and Statistics including the number of followers, so there is a short overview of your traffic and used platforms. Be careful to update your statistics constantly.
- Describe your blog/ IG Account Here you mention your niche and why did you chose it.
- Services offered: include your collaboration options such as product placement, product reviews, attending events, giveaways, vlogs, IG video, interview, photo shoot, etc.
- Rates: it is not mandatory to include how much you charge as you can, as well, discuss about this matter personally with the brand and be more flexible.
- Contact info: including your address.
- Cool photos – avoid selfies, though and in case you have, add samples and testimonials in your media kit which build more credibility.
Where to do a media kit?
Canva is an exceptional tool which allows you to edit cool templates for creating a CV, Media Kit, posters, flyers, business cards or even stories and much more. Some templates, stock images and graphics are not free of charge but you can do your job with the free version- see the example below.
Photoshop if you have experience and patience. You might want to check this tutorial.
As well, just by simply google-ing I found this blog which offers free media kit templates .
I am looking forward to seeing your media kits, considering that now you have some free time to do it!
Wow! Such a professional post! Straight to the point yet very descriptive, easy to understand and really valuable!
Thanks a lot for your feedback! If there is anything else I could help you with, I am more than pleased
Very well explained. Media kit helps the marketing managers understand which influencer is the best fit for a campaign. Check also on websites like Socialblade, Hypeauditor etc to get a quick idea of your social media analytics.
This was very helpful. Just completed making my first media kit using your guide. Keep going.
Happy to hear that! If I can assist you anyhow, let me know!
Wow! Interesting. I neber heard of Media kit. The influencer world for me is like another planet.
Probably that’s why you landed here. I hope that you can get an idea after reading these posts and who knows? Maybe you will even aim to become an influencer! Have a wonderful day!