Which criterias must be met in order to consider an influencer marketing campaign successful?
Do you remember the traditional 4P’s which later transformed into 7P’s – Product, Place, Price, Positioning, Process, People and Packaging? Those are old news. Now think about the 4 E’s- Engagement, Exclusivity, Emotion and Experience. Besides a high ROI, which is quite challenging to asses, creativity places an important role. When the product or service is not sexy, then many advertisers/influencers tend to put on some bikini and pose, but I believe that you can do better than that, am I right? It’s indeed a tricky strategy, but that would attract more attention towards you rather to the product or service, so think twice! Telling a story with emotional appeal or offering some knowledge is recommended because INFORMATION IS POWER.
Below, I will list a few brands that managed to maximize their branding through Social Media by bringing several influencers on board.
Pinterest is as well a marketers paradise, with 250 million active users and brands such as IKEA, GUESS, Levi’s understood that and collaborated with interior designer and model influencers. It is amazing how much diversity a marketing campaign can encompass and I believe this is just the beginning, having in mind the 4 E’s mentioned in this article.