According to Adweek, social media influencer market set to be worth more than $10 billion by 2020 due to the existence of Celebrities, Mega, Macro, Mid-tier, Micro and Nano. But what does each type of influencer involve? To understand this better, I will list below some accounts, which have potential to increase brand awareness, customer loyalty, brand ownership and much more.
Obviously there are many other influencers worth following, but these were the ones that came through my mind. Reason why I shared these accounts is to get an overview of the influencers market and understand where you want to aim if you want to become an influencer or who you should approach as a brand. To sum up, Mega Influencers have a wider reach, but at the same time they come at a bigger cost, while Micro and Nano Influencers exist in greater number than the ones above and have a strong connection with the brand and their audience.
http://www.glamthug.com/wp-content/uploads/2017/02/16788199_10158249662015173_1142420713_n.jpg00Glamthughttp://www.glamthug.com/wp-content/uploads/2017/02/16788199_10158249662015173_1142420713_n.jpgGlamthug2020-03-30 18:32:132020-03-30 18:32:15Types of influencers on Instagram