According to Adweek, social media influencer market set to be worth more than $10 billion by 2020 due to the existence of Celebrities, Mega, Macro, Mid-tier, Micro and Nano. But what does each type of influencer involve? To understand this better, I will list below some accounts, which have potential to increase brand awareness, customer loyalty, brand ownership and much more.

Types of influencers, influencer tiers

Celebrities-influencers have more than 5 million followers and are often perceived as A-list celebrities on social and in real life. If we look at Emma Watson, she uses social media not for showing off her glamourous lifestyle, but in contrary to set an example for sustainable fashion, promote women’s rights and gender equality as part of her HeForShe campaign.
A mega influencer is Aimee Song, who is a fashion blogger, designer and was a pioneer in the blogging world by writing her first blog in 2008 with … Song’s blog shares her travels, interior design work and personal style choices. She is featured in Forbes under 30 and is the author of the New York Times bestselling Capture Your Style (Abrams Image, 2016).
Xenia, as a macro-influencer is a Russian-Swiss beautiful model, self-made entrepreneur encompassing subjects such as fashion, self-development, feminism and had several TEDx talks.
influencer tiers
Cristina Gheiceanu is a Moldavian mid-tier influencer, designer, based in Switzerland, who shares her classy looks worn in dreamy places. The key to success when it comes to these posts is that they are showing authenticity in a well planned content, which makes it difficult to assess whether it is an organic or paid action. Working with Mid-tiers offers the possibility to amplify the campaign impact on loyal followers.

An example of a micro-influencer is Girlinbasel, Switzerland based expat. She once followed her heart to Switzerland and then fell in love with the country. Micro-influencers are often the most informed about their niche and they have personal connections with their audience, reason why they have a great engagement.
Nano influencer example
As a nano-influencer, A_modern_look is a dedicated mother and passionate about visuals, beauty and proposing creative flatlays. She is considered a friend by most of her followers, because she chooses well what type of content to promote,so the trust will not be lost.

Obviously there are many other influencers worth following, but these were the ones that came through my mind. Reason why I shared these accounts is to get an overview of the influencers market and understand where you want to aim if you want to become an influencer or who you should approach as a brand. To sum up, Mega Influencers have a wider reach, but at the same time they come at a bigger cost, while Micro and Nano Influencers exist in greater number than the ones above and have a strong connection with the brand and their audience.

6 replies
  1. Victoria
    Victoria says:

    I really liked the blog post! I totally agree that instagram is HUGE on influencing people and in the marketing sector. They are passionate about their brand and want to share their experience with others.

    Reply
  2. Sabi
    Sabi says:

    Thank you for giving some interesting examples! I also heard that nowadays the size of a blog does not matter so much – if the owner has good monetizing strategy even a nano influencer could earn good money 🤔

    Reply

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