According to Adweek, social media influencer market set to be worth more than $10 billion by 2020 due to the existence of Celebrities, Mega, Macro, Mid-tier, Micro and Nano. But what does each type of influencer involve? To understand this better, I will list below some accounts, which have potential to increase brand awareness, customer loyalty, brand ownership and much more.
Obviously there are many other influencers worth following, but these were the ones that came through my mind. Reason why I shared these accounts is to get an overview of the influencers market and understand where you want to aim if you want to become an influencer or who you should approach as a brand. To sum up, Mega Influencers have a wider reach, but at the same time they come at a bigger cost, while Micro and Nano Influencers exist in greater number than the ones above and have a strong connection with the brand and their audience.
http://www.glamthug.com/wp-content/uploads/2017/02/16788199_10158249662015173_1142420713_n.jpg00Glamthughttp://www.glamthug.com/wp-content/uploads/2017/02/16788199_10158249662015173_1142420713_n.jpgGlamthug2020-03-30 18:32:132020-03-30 18:32:15Types of influencers on Instagram
Really nice,interesting,thanks to you I’ve found how this modern “job” is categorized.
A lot of fashion girls! What is actually their goal: fame or money? Or both?
You raised up a very important question… I would say both!
I really liked the blog post! I totally agree that instagram is HUGE on influencing people and in the marketing sector. They are passionate about their brand and want to share their experience with others.
Thank you for giving some interesting examples! I also heard that nowadays the size of a blog does not matter so much – if the owner has good monetizing strategy even a nano influencer could earn good money ?
I completely agree with you! Size doesn’t matter as long as you are authentic and you have a good strategy.