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The importance of a media kit and how to do it

I have been mentioning about the importance of having media kit to every person who asked me ‘How can I collaborate with brands?’ , but I never thought of writing it down. Let’s suppose that you have in mind what is needed to become an influencer (niche, visuals, which I suggested in this article or in a more funny version on Tik Tok), but attracting brands still remains your weakest point.

When you apply to a job, you need a CV and a Cover Letter, so the employer is aware of your experience, personality and skills, so that he sees you as a potential candidate The same thing goes with a Media Kit, which has the purpose of showcasing your previous works, present your interests and additionaly your statistics and expectations, no matter your size.

What is a media kit?

According to Investopedia:

A media kit is a package of information, assembled by a company, to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and/or saving time, by eliminating the need for a company’s employees to repeatedly answer the same questions.

In shorter words, a media kit is a document that describes you and your activity and it is used when you want to reach out to brands and PR agencies

What should a media kit contain?

  1. About me: write 4-5 lines about you that will awake the interest of the brand or PR agency of working with you.
  2. Include your Social Medias and Statistics including the number of followers, so there is a short overview of your traffic and used platforms. Be careful to update your statistics constantly.
  3. Describe your blog/ IG Account Here you mention your niche and why did you chose it.
  4. Services offered: include your collaboration options such as product placement, product reviews, attending events, giveaways, vlogs, IG video, interview, photo shoot, etc.
  5. Rates: it is not mandatory to include how much you charge as you can, as well, discuss about this matter personally with the brand and be more flexible.
  6. Contact info: including your address.
  7. Cool photos – avoid selfies, though and in case you have, add samples and testimonials in your media kit which build more credibility.

Where to do a media kit?

Canva is an exceptional tool which allows you to edit cool templates for creating a CV, Media Kit, posters, flyers, business cards or even stories and much more. Some templates, stock images and graphics are not free of charge but you can do your job with the free version- see the example below.

Photoshop if you have experience and patience. You might want to check this tutorial.

As well, just by simply google-ing I found this blog which offers free media kit templates .

I am looking forward to seeing your media kits, considering that now you have some free time to do it!

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Types of influencers on Instagram

 According to Adweek, social media influencer market set to be worth more than $10 billion by 2020 due to the existence of Celebrities, Mega, Macro, Mid-tier, Micro and Nano. But what does each type of influencer involve? To understand this better, I will list below some accounts, which have potential to increase brand awareness, customer loyalty, brand ownership and much more.

Types of influencers, influencer tiers

Celebrities-influencers have more than 5 million followers and are often perceived as A-list celebrities on social and in real life. If we look at Emma Watson, she uses social media not for showing off her glamourous lifestyle, but in contrary to set an example for sustainable fashion, promote women’s rights and gender equality as part of her HeForShe campaign.
A mega influencer is Aimee Song, who is a fashion blogger, designer and was a pioneer in the blogging world by writing her first blog in 2008 with … Song’s blog shares her travels, interior design work and personal style choices. She is featured in Forbes under 30 and is the author of the New York Times bestselling Capture Your Style (Abrams Image, 2016).
Xenia, as a macro-influencer is a Russian-Swiss beautiful model, self-made entrepreneur encompassing subjects such as fashion, self-development, feminism and had several TEDx talks.
influencer tiers
Cristina Gheiceanu is a Moldavian mid-tier influencer, designer, based in Switzerland, who shares her classy looks worn in dreamy places. The key to success when it comes to these posts is that they are showing authenticity in a well planned content, which makes it difficult to assess whether it is an organic or paid action. Working with Mid-tiers offers the possibility to amplify the campaign impact on loyal followers.

An example of a micro-influencer is Girlinbasel, Switzerland based expat. She once followed her heart to Switzerland and then fell in love with the country. Micro-influencers are often the most informed about their niche and they have personal connections with their audience, reason why they have a great engagement.
Nano influencer example
As a nano-influencer, A_modern_look is a dedicated mother and passionate about visuals, beauty and proposing creative flatlays. She is considered a friend by most of her followers, because she chooses well what type of content to promote,so the trust will not be lost.

Obviously there are many other influencers worth following, but these were the ones that came through my mind. Reason why I shared these accounts is to get an overview of the influencers market and understand where you want to aim if you want to become an influencer or who you should approach as a brand. To sum up, Mega Influencers have a wider reach, but at the same time they come at a bigger cost, while Micro and Nano Influencers exist in greater number than the ones above and have a strong connection with the brand and their audience.

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